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The world tourism organization defines tourism as people travelling to and staying in place outside their usual environment for not more than one consecutive year of leisure, business and other purposes.
TRENDS IN INTERNATIONAL TOURISM:
SAFETY AND SECURITY
As the world is witnessing the shocking terrorist and criminal attacks recently, tourism has evolved to be very different from what it was before.
These influence the need to feel safe and secure too.
There are many stakeholders in the tourism and hospitality industry which makes it multifaceted and complex.
Hence safety and security need to be priorities for any tourism destination.
Moreover policies and practices that protect both tourists and locals, which also address how a crisis should be managed if the need arises are an essential component of tourism development
MOBILE TECHNOLOGY
The next trend we are seeing, is related to mobile technology.
There is a greater hope that greater adaptation of the technology which Apple is making considerable improvements to its iBeacon technology.
In the travel and tourism industry, the airlines can use it to flawlessly communicate with customers and hotels can use the same technology to publish and push across new deals and offers available.
SOCIAL MEDIA & TOURISM
According to one study, in US, Social networking accounts to 22% of all time spent online.
If destinations or tourism authorities decide to use social media and become successful in using the same as an online platform to make promotions or to bring updates, they have to be aware of valuable influencers and thus smartly pass the preferred message to public.
Social media includes web-based and mobile based technologies that are used to turn communication into interactive dialogues between tour companies, hotels, airlines, travel service providers, communities and individuals.
PERSONALIZED SERVICES
The trend prevailing today is to offer the right product to the client at the right time and at the right place.
This will go ahead and would be the key in travel business.
Customers are looking for personalization and hence cluster of services will not work in future.
Tourism services providers are able to reach out to different categories of customers with personalized product because of the arrival of big data.
GROWING NUMBER OF SENIOR TOURIST
The number of tourists in older age categories will swiftly increase as the senior citizens will be healthier and will have higher disposable incomes than in the past.
The average number of persons per household will reduce which will result in higher disposable incomes and spending power.
Most of the seniors will benefit from early retirement schemes.
Thus the number of senior tourists, who are experiences travellers, will increase faster than the development of general tourism demand.
ENVIRONMENT CONSCIOUSNESS
Nowadays tourists are more environmental conscious and this will continue to increase.
Sustainable destinations and sustainable tourism practices will gain wide popularity.
For sustainable destinations, the nature and population will play an increasingly major role.
In order to take the edge off the costs for sustainability, this price will progressively be passed on to the tourists themselves.
HEALTH AWARENESS
As a result, destinations that are supposed to be as less healthy will be more quickly avoided than in the past and demand for sun-holidays will be progressively more preferred.
Spas, fitness centres and wellness clinics will cater to a greater number of tourists as the demand for wellness products will increase.
INCREASE IN DEMAND OF ALTERNATIVE TOURISM
Different types of new tourism are coming in tend.
Rural tourism - visiting primitive type of villages (Eg. Maatur - Village in Karnataka, where everybody speaks Sanskrit)
NEED OF CREATIVE TOURISM
Creativity in tourism is a new trend for younger generation.
Some popular activities they like during tourism are as following: -
RECENT TRENDS: IN INDIA
The tourist numbers and activities in India seem to suggest more of an optimistic scenario. The gloomy phase of 2008-09 had been mediated successfully with focused policy interventions and industry initiatives that in turn added momentum to the growth process.
Other pertinent dimensions worth noticing is the relationship between the growth in tourist arrivals and the earnings during this period.
For instance, in rupee terms, the annual increase in earnings has been much faster to that of arrivals with the figures for 2009/08.
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